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Insurance Policy cannot sell by its Value; it can be Sale by its Brand:
Mumbai - In insurance matters trust does matter than the cheapness. A study has proved it. According to this, for buying insurance products, service and feature is on higher priority in the customer value, and brand. According to professional service provider firm Anrst & Young, more than a thousand customers in 23 countries reached on the conclusion on the basis of responses.
The survey also shows that the use of online media is growing rapidly to buy the insurance product. This 31 per cent believed that through this medium they are able to gather more precise information about the products.
By the way, the customer for buying these products more they prefer the personal contacts. Survey is giving better facilities to encourage companies to get a certain thing. Most customers select this company to buy additional products from which they have had such a product.
Mumbai - In insurance matters trust does matter than the cheapness. A study has proved it. According to this, for buying insurance products, service and feature is on higher priority in the customer value, and brand. According to professional service provider firm Anrst & Young, more than a thousand customers in 23 countries reached on the conclusion on the basis of responses.
The survey also shows that the use of online media is growing rapidly to buy the insurance product. This 31 per cent believed that through this medium they are able to gather more precise information about the products.
By the way, the customer for buying these products more they prefer the personal contacts. Survey is giving better facilities to encourage companies to get a certain thing. Most customers select this company to buy additional products from which they have had such a product.
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